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2012 RODEO DRIVE CONCOURS D’ELEGANCE

2012 RODEO DRIVE CONCOURS D’ELEGANCE

“THE BRITISH ARE COMING!”
RODEO DRIVE CONCOURS ANNOUNCES BRITISH THEME AND
ASTON MARTIN AS 2012 FEATURED MARQUE
BEVERLY HILLS, Calif. - The Rodeo Drive Committee, in conjunction with the City of Beverly Hills, have announced the 2012 theme for the Rodeo Drive Concours d´Elegance – "THE BRITISH ARE COMING!" Aston Martin will be this year´s featured marque. Gearys Beverly Hills will be the presenting sponsor in celebration of their new Rolex store opening on Rodeo Drive in June 2012.
The annual Father´s Day tradition features a wide variety of vintage and racing cars and motorcycles lining Rodeo Drive north from Wilshire Boulevard to Santa Monica Boulevard Sunday, June 17 from 10 am to 4 pm.
As the 2012 featured marque, Aston Martin will be the centerpiece of the 200 block of Rodeo Drive with both new and classic cars. Combining iconic styling, thrilling performance, true craftsmanship and exclusivity, Aston Martin boasts unprecedented breadth and appeal. The marque´s iconic DB5 has been featured in five James Bond films.
The 300 Block of Rodeo Drive will also feature British classic and racing autos including Austin Healey, Bentley, Jaguar, Land Rover, Lotus, MG, McLaren and Rolls Royce brands. Also, a special British motorcycle area will honor Triumph, Vincent, BSA and Norton.
On the 400 block of Rodeo Drive, this year´s concours will feature "The Best of the Best" with classic cars of any marque considered by the show´s curators. Also on the 400 block, the Rodeo Drive Concours will feature a special tribute to Cobra´s 50th Anniversary.
"We are thrilled to honor the British automotive industry and Aston Martin as the featured marque at this year´s Concours," said Bruce Meyer, Chairman of the Rodeo Drive Concours d´Elegance. "Great Britain has a long and storied history in creating some of the most legendary cars and motorcycles highlighted by elegant design and spectacular performance. This annual event has been a tradition for thousands of Southern California residents, car collectors, aficionados and families and we look forward to once again welcoming them on Father´s Day on Rodeo Drive."